This Privacy Policy explains how Lifty Fiftness Ltd, trading as Lifty Fifty, collects, uses, stores, and shares personal data when you visit our website, join a preview, or use the Lifty Fifty app and related services.
1. Who we are
Lifty Fifty is operated by Lifty Fiftness Ltd, a company registered in England and Wales with company number 17112486. Our registered office is 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom. For questions about this policy, your data, or account deletion, email support@liftyfifty.app.
2. The data we collect
- Contact details such as your name and email address.
- Account details such as login credentials and profile information.
- Training and activity data such as completed workouts, exercise logs, progress data, goals, and programme history.
- Health and fitness information you choose to provide, including injuries, joint issues, health declarations, and other information needed to tailor training guidance.
- Device and usage data such as app interactions, diagnostic data, and basic analytics.
- Where supported and authorised by you, health and activity data from Apple HealthKit or similar services.
3. How we use your data
- To provide and operate Lifty Fifty.
- To personalise training plans, recommendations, and progress tracking.
- To assess training history, physical capability signals, and workout completion so we can deliver useful training guidance.
- To respond to support requests and service enquiries.
- To keep the service secure and diagnose technical issues.
- To comply with legal, regulatory, and contractual obligations.
4. Health data and HealthKit
Health and fitness data is treated with particular care. We only access HealthKit or similar health-platform data with your permission and for product features that rely on it. We do not use data collected from Apple HealthKit or another health-data source for marketing, advertising, or advertising measurement, and we do not sell health data to third parties.
5. When we share data
We do not sell your personal data to third parties. We may share limited data where necessary with service providers that help operate the service, professional advisers or authorities where disclosure is required, or a buyer or successor if Lifty Fiftness Ltd is involved in a merger, acquisition, or asset sale.
6. Data retention and deletion
We keep personal data only for as long as needed to provide the service, maintain business records, resolve disputes, meet legal obligations, and protect the platform. To request deletion of your account and associated personal data, use our account deletion process.
7. Your rights
Depending on where you live, you may have rights to access, correct, delete, restrict, or object to the use of your data, and to request a copy of certain data you provided to us.
8. Security, children, and changes
We use reasonable technical and organisational measures to protect your information, although no system is completely secure. Lifty Fifty is intended for adults and is not directed to children. We may update this policy from time to time; the current version will always be posted here with its latest effective date.